What is MICA?

For everyone who does not know about this institution, don’t worry, you aren’t the first or the only one. (Even my parents didn’t know about it till I made the cut, so its okay.) Cutting to the chase, here is some bookish gyaan.

Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication.

MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.

So, to sum it up, yes, it is one of the most coveted MBA colleges in the country. But that is MICA for the “aam junta“. You can find this information on their website too, no biggie. But what does MICA mean to its students? What is it that makes their alums say and I quote, “These will be the best 2 years of your life. Period.”

More on this in my next blog, so stay tuned to get some insider information and a MICAn perspective on this.